Red Bull Gives You Wiiings
I was the full-time cartoonist for Red Bull at Kastner, the brand's advertising agency in Los Angeles. During my time there, I helped develop the creative direction, conceptualized, wrote, illustrated, and storyboarded campaigns for Red Bull's iconic "Gives You Wiiings" advertising, with work appearing worldwide across print and digital platforms.
For this Red Bull ad, I came up with the caption and overall art concept to celebrate National Coffee Day. The idea was to encourage coffee drinkers to skip their usual cup of java and reach for a Red Bull instead. The campaign appeared on billboards and across social media.
Red Bull National Coffee Day The brief for this ad was to create a fun, engaging headline for National Coffee Day. The idea was to encourage coffee drinkers to reach for a Red Bull instead of their usual cup of java. This is also a good example of how a headline evolves throughout the creative process. I came up with several concepts and variations, with Red Bull ultimately choosing "Don't Have a Frappy Day" for the final campaign.
Red Bull Gaming The brief for this Red Bull Gaming ad was to show how Red Bull can help gamers reach the top of their game. I came up with the headline and overall visual concept, featuring a victorious gamer surrounded by defeated video game characters in the background. The final illustration was created by another artist based on my original concept.
Red Bull Gaming The brief for this Red Bull Gaming campaign was to create an animation showing how Red Bull can help gamers become champions. I came up with the tagline “Player One vs. Player Won” and developed the overall concept. I also wrote and sketched the storyboard for the animation.
Red Bull College Hacks This Red Bull ad was created for college campuses, showing how Red Bull can help students power through their schoolwork. I came up with the visual concept of a student with wings, drinking a Red Bull while tackling a complicated problem.
Red Bull Pac-Man Red Bull released special-edition Pac-Man cans and needed an ad campaign to promote them. I came up with the concept of using a Red Bull can as the dash in the Pac-Man logo. The ad appeared in numerous markets and was also adapted into an animation featuring Pac-Man chomping the Red Bull can.
Red Bull at Work The brief for this Red Bull ad was to show how Red Bull can help someone get through a busy workday, specifically in a call center environment. I came up with the headline and visual concept, featuring a long line of callers waiting to be helped, emphasizing the busy day ahead.
